One of the most common effects on Instagram is the desaturated look that looks close to grayscale but not exactly. The reds and blues are still there but the rest of the colors are gray. This effect is used for fashion, rooftopping and all sorts of photos. An example of this is Jacqueline Mikuta’s Instagram. In this tutorial, I’ll show you the recipe to create this look easily.
Kodak Ektar is a film popular for its gorgeous color characteristics. This Lightroom preset emulates the Kodak Ektar 100 Professional film with a slight blue-green tint in the shadows, natural brightness bump, and muted colors.
Futuristic Architecture is a matte Lightroom preset designed to add an urban and contemporary effect to your architecture/building photos. It has muted colors and shifts the blues to create teal-looking skies. Shadows are lifted and highlights dropped slightly.