There are many HDR software out there and some of the top ones can cost you over $100. But all of those cannot create the same natural HDR results that this donationware plugin can. If you want the most natural HDR images, then you need to read this Lightroom tutorial.
Love it or hate it, this Lightroom tutorial will show you how to create these popular “artistic” HDR photos. This effect gives a grunge effect where you can see more details. Note that while many people call this effect HDR, it does not actually make your photo an HDR image.